Tag: Persuasion

Five Strategies of Master Persuasion

Five Strategies of Master Persuasion Definition A set of five tactics that gain compliance by confirming a person’s self‑opinion (autonomy, intelligence, goodness) rather than confronting it. Hands‑On Guidance (Strategy Highlights) Mental …

Law of Defensiveness

Law of Defensiveness Definition People resist change when their self‑opinion (autonomy, intelligence, goodness) feels threatened; confirming these self‑views reduces resistance. How to Apply (Case Study) A manager wants a team to adopt a …