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1 % Rule

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1 % Rule

Definition

Improving by just 1 % each day leads to exponential growth—approximately 37× improvement after one year.

Practical Examples

  • Add one extra push‑up each workout.
  • Read one additional page daily.

Origins

James Clear uses the rule to illustrate the power of marginal gains in Atomic Habits.

Key Thinkers

  • James Clear
  • Sir Dave Brailsford (British Cycling) – applied marginal gains in sport.

Applications

  • Business: Incrementally refine a sales script.
  • Personal finance: Save 1 % more of each paycheck.

Connected Sources

Get the Book

Atomic Habits

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